Humana

A new identity for Humana, a Dutch charity.

Goal: Support poor people in Africa by collecting clothes and getting money from donations.

The identity for Humana now looks for old people and doesn’t trigger to support Humana. Their website isn’t
structured and is to big. I made up a more trendy website and also a ladies Webshop to get the
clothing-collecting more interesting. The webshop is collaborating with MANGO. In the MANGO stores, there will be flyers at clothing-hangers to promote HUMANA and reach the ladies. Their whole identity is strong and to the point, with one clear goal.